Navigating the realm of online yoga teaching can often feel like trekking through a dense forest without a map. With platforms evolving and algorithms changing, what worked in 2020 might not be effective in 2023. In a recent podcast episode of Elevate Your Yoga Career, we delved deep into the strategies that modern yoga teachers need to not only attract but also retain their students. Here’s a concise guide based on that discussion.
1. Build a Genuine Online Presence
Your online presence is more than just a follower count on Instagram. It’s about resonating with your potential students, understanding their needs, and presenting yourself as a solution. Remember, your bio isn’t about you; it’s about what you can offer your students. If your Instagram bio currently reads like a resume, consider tweaking it to show how you can help your followers (check the podcast episode 42 for a detail breakdown line by line).
2. Avoid Common Social Media Mistakes
The temptation to follow every trend on TikTok or Instagram can be overwhelming. Yet, it’s essential to understand which trends align with your brand and message. Not every viral dance or challenge will resonate with your students. Focus on content that provides value, educates, and aligns with your yoga teaching philosophy.
3. Leverage Searchable Platforms
While platforms like Instagram and Facebook are great, they lack search functionality, making it hard for potential students to find your content. Embrace platforms like blogs, YouTube, or even podcasts. These platforms offer longevity to your content, ensuring that someone can stumble upon your tutorial or guide months or even years after you’ve posted it.
4. Craft Scroll-Stopping Content
In the age of short attention spans, your content should immediately captivate your audience. This doesn’t necessarily mean flashy graphics or high-production videos. Sometimes, a heartfelt story, an insightful tip, or even a thought-provoking question can be enough to make someone pause and engage.
5. Offer a Seamless Flow of Offers
Retaining students is all about creating a ladder of services that cater to different stages of their yoga journey. From beginner courses to advanced workshops, having a range of offerings ensures that there’s always something for your students, regardless of where they are in their practice.
6. Discover the Power of the 50K Method
In the podcast, we delved deep into the 50K Method and its potential to revolutionize your yoga business. If you haven’t yet explored this, I strongly recommend enrolling in the 50K Method Mini-Course. It provides invaluable insights into structuring your offers for maximum retention and profit.
2023 may come with its unique set of challenges, but it also offers immense opportunities for yoga teachers willing to adapt and evolve. Stay curious, keep learning, and remember – yoga, at its core, is about connection. Ensure your online strategies are always rooted in this fundamental principle.
If you found these insights valuable and wish to dive deeper, listen to the full podcast episode here.