Congratulations on taking the first step towards sharing your yoga teaching with the world in a new and innovative way! By launching an online yoga offer, you will be able to reach many more students than you ever thought possible.
Are you a yoga teacher with a new yoga service or offer that you want to launch online? Maybe you have a new yoga course, an ebook, or a membership site. Whatever it is, you’re probably wondering if now is the right time to launch.
The biggest mistake
The biggest mistake I see yoga teachers make when launching a new offer is to only have a plan for two weeks before launching. To be honest, two weeks to prepare your audience to buy is too short. You have to think about what will make your community buy into the idea, you need their trust and patience while they’re ready for a change in order that it’s worth doing! That means taking time – way longer than two weeks to prepare before launching so that when advertising begins everyone knows exactly where everything stands from day 1 instead of clawing at straws trying to figure out how people found out about what’s your offering…or better yet: ask them beforehand.
Now, the next step is to determine when is the right time to launch your new service or program.
- Do you feel prepared?
- Do you have a solid plan in place?
- Do you know what steps you need to take to ensure success?
If not, don’t worry! Below I’ve outlined the 4 key stages of launching a successful online yoga offer that you can use to determine whether or not now is a good time for you to take your online yoga offer.
1. You have a clear understanding of your target market.
This is arguably the most important stage of launching an online yoga offer. In this stage, it is essential that you have a clear understanding of your goals and objectives. What are you trying to achieve with this new product or service? Who is your target market? What are their needs and pain points? By having answers to these questions, you will be able to create an offer that is in alignment with what your students are looking for.
Additionally, it is important to make sure that you have all of your ducks in a row before moving on to the next stage. This means having all of the necessary content created, copyright permissions secured, contracts drafted (if needed), and marketing materials prepared.
Look at your community’s growth. Since you offered something last time, how many new people have joined your community? Do you have enough new people to launch again your main offer or to launch a new offer that meets their needs? This is also why having multiple offers is so valuable.
You’ve been teaching yoga for a while, you develop a unique perspective on the practice. This is your unique selling proposition—what makes you different from all the other yoga teachers out there? If you can articulate what that is, then you’re one step closer to being ready to launch your offer.
When you’re thinking about launching a yoga course or selling your online yoga program, it’s important that you have a clear understanding of who your target market is. Who are you creating this offer for? Who will benefit the most from it? Answering these questions will help you determine whether or not there’s actually a demand for what you’re offering.
2. You have a process in place for promoting and selling your offer by pre-launch.
The pre-launch stage is all about building excitement for your new product or service. This is where you will start to get the word out there and generate some buzz. Start by creating a landing page where people can learn more about what you’re offering and sign-up to receive updates. Then, reach out to your network of friends, family, and fellow yogis and let them know about your upcoming launch. Utilize social media platforms (Facebook, Instagram, Twitter) to share sneak peeks of what’s to come. And last but not least, don’t forget to include an opt-in on your website so that people can subscribe to your email list and be kept in the loop as launch day approaches.
Once your community has grown enough to estimate if your new offer meets their needs. If those people are new, do you know what they need right now? Did you do extensive market research?
You need to determine that there’s a demand for your offer, the next step is to make sure you have a process in place for promoting and selling it. If you don’t have a plan for how you’re going to get the word out about your offer and get people to buy it, now is not the time to launch. Take some time to develop your marketing and sales strategies before moving forward.
3. You’re confident in your ability to deliver results.
To know if NOW is the time to launch a new offer is the actual launch date and timing. Depending on your niche and offer some times in the year will be better than others. For example, if your niche is Ayurveda detox for women CEO that wants to improve their productivity then you can plan now your launch to start your program in early January which is a great month to detox.
However, if your niche is Yoga and Mindfulness for Mothers and Children to increase their bonds and relationship, early January is not going to be the best time as they may not have a lot of time together – launching before the Winter holidays will make more sense for this niche.
The last thing you want is to launch your new offer and then realize that you can’t actually deliver on what you promised. Before putting your offer out there, make sure you’re confident in your ability to deliver results. Can you provide value and give people the results they’re looking for? If so, then you’re ready to launch.
It is important to make sure that everything runs smoothly and according to plan. This means ensuring that all of your digital assets (landing page, sales page, webinars, etc.) are up and running without any glitches. It also means being available via email or phone in case anyone has any questions or experiences any technical difficulties while trying to access your offer. Additionally, it’s a good idea to have a “soft launch” plan in place in case anything unexpected comes up at the last minute. By having a soft launch plan, you can avoid any major disasters and still give people access to your offer even if everything isn’t 100% perfect.
Once launch day has come and gone, it’s time for the post-launch stage. This is where you will reach out to those who have purchased your offer as well as those who didn’t go through with the purchase but showed interest during the launch process. This is an opportunity for you to take a step back and assess how things went overall. What worked well? What areas need improvement? What changes do you need to make for future launches? Use this information gleaned from follow-up conversations and analysis to make adjustments accordingly.
If you can answer yes to all three first key stages, then now is a great time for you to launch your new yoga service or offer online. But if even one of them doesn’t apply to you, it might be worth holding off until you’re better prepared. Launching an offer takes time, effort, and planning—so make sure you do it right! Otherwise, you risk wasting valuable resources and disappointing your target market.
Launching an online yoga offer can be a great way to turn your passion into a business. But it’s not something to be taken lightly—you need to make sure you’re prepared before taking the plunge. By taking the time to assess whether you have a unique perspective, something valuable to offer, and the willingness to promote your product or service, you can increase your chances of success when launching your next big yoga challenge.
The great thing about launching an online offer is that it doesn’t have to be a one-time event. You can continue to modify and improve upon your initial offer based on feedback from the previous launches and then relaunch again and again whenever you feel ready. Over time, you’ll get better and better at the launch either as an individual with help from a team which will lead to more successful offers and eventually a passive income stream that supports you financially while freeing up time for other pursuits.