Are you a yoga teacher looking to expand your yoga business online? In this blog post, we will explore the journey of Laura Lange, who successfully transitioned from teaching one class a week to launching her own thriving online yoga business. Laura’s story is an inspiring example of how yoga teachers can leverage the power of the internet to reach a wider audience and create impactful offerings. So, let’s dive into her experience and gain valuable insights for our own yoga businesses.
Meet Laura Lange:
Laura Lange, a lawyer from Copenhagen, Denmark, embarked on her yoga journey five years ago while balancing the demands of her corporate law career. Yoga became her sanctuary, providing solace from the stress and overwhelm of her job. Intrigued by the transformative power of yoga, Laura decided to deepen her practice and enrolled in a 200-hour yoga teacher training in traditional hatha yoga in Greece in July 2021. This immersive experience sparked a profound passion for teaching and sharing the benefits of yoga with others.
Discovering the Potential of Online Yoga:
After gaining valuable teaching experience at the Copenhagen Business School, where she had the freedom to explore her voice and style, Laura realized the need to expand her reach beyond physical classrooms. Inspired by the possibilities offered by online platforms, she sought to create online yoga offerings that would enable her to connect with a global community of like-minded individuals. Laura recognized the convenience and flexibility that online yoga provides, allowing students to access classes at their convenience and fostering a sense of connection and community, despite geographical distances.
Finding Guidance with Elevate:
To navigate the world of online yoga business, Laura sought guidance and found Elevate—an online coaching program that offers comprehensive resources and coaching for yoga teachers looking to establish and grow their businesses. Through Elevate, Laura discovered a structured approach and a supportive community that helped her clarify her values, define her goals, and identify her target audience. The platform provided her with the necessary tools and knowledge to build a strong online presence, including creating a website, launching a podcast, and developing effective marketing strategies.
Developing Clarity and Niche:
With the guidance of Elevate, Laura embarked on a journey of self-discovery, taking the time to reflect on her own transformational experiences with yoga and identify her ideal clients. By sharing her personal story and focusing on her niche—stressed corporate professionals who seek balance and well-being—Laura was able to create a powerful connection with her audience. This clarity allowed her to tailor her offerings to address the specific needs and challenges faced by individuals in similar situations, ultimately enhancing the impact of her yoga business.
Putting in the Work:
Building an online yoga business requires dedication and consistent effort. Despite her full-time job, Laura committed herself to putting in the work required to establish her online presence. She diligently went through the modules provided by Elevate, investing time after work to define her values, craft her story, and identify her target audience. This upfront investment of time and energy proved invaluable in the long run, as it provided her with a solid foundation to create and launch her first yoga offering with confidence.
Laura’s hard work and strategic approach paid off. With a clear understanding of her target audience, she witnessed the growth of her online community and experienced a surge in engagement across her social media platforms. By honing her messaging and tailoring her offerings to her niche, Laura attracted the right students who resonated with her story and sought the benefits she offered. Today, Laura continues to expand her online yoga business, empowering stressed corporate professionals around the world to find balance, well-being, and a sense of connection through yoga.
Laura Lange’s journey from teaching one class a week to launching her thriving online yoga business serves as a testament to the power of passion, dedication, and leveraging the opportunities provided by the digital world. Through Elevate, Laura gained the knowledge, support, and tools necessary to establish a strong online presence and connect with her target audience. By honing her niche and crafting a compelling story, she was able to create a powerful connection with her students, addressing their specific needs and challenges. Laura’s commitment to putting in the work and consistently refining her offerings led to remarkable results, with a growing online community and increased engagement. Today, Laura continues to inspire and empower stressed corporate professionals worldwide, guiding them towards balance, well-being, and a sense of connection through the transformative practice of yoga. Her success story serves as an inspiration for other yoga teachers looking to expand their reach and make a meaningful impact in the online world.
Listen to the podcast episode here.