The biggest mistake I’ve witnessed from yoga teachers starting online and creating their first course is the tendency to record the course FIRST and then try to sell it.
And most of the times, this is a flop… Let’s see why.
Picture this scenario: You’re a passionate yoga teacher with a vision for an amazing online course. You spend weeks or even months meticulously crafting your content, only to launch and be met with minimal sales or, worse, none at all. It’s disheartening, demotivating, and, frankly, counterproductive. I’ve been there, and I want to help you avoid this cycle.
The Solution: Sell First, Create Later
The key to success lies in flipping the traditional approach and selling your course before creating it. It might sound unconventional, but trust me, it works. By doing so, you reap numerous benefits that set you up for success:
1. Validate Your Idea:
Ensure there’s demand for your course before investing time and effort in creating it.
2. Build Audience Engagement:
Involve your audience in the creation process, fostering engagement and commitment.
3. Flexibility to Adapt:
Tailor your course content based on real-time feedback, creating a more personalized experience for your students.
4. Cash Flow:
Generate income before your course is fully developed, providing financial support for production and marketing.
How to Sell Before Creating:
Now that you understand the benefits, let’s dive into the practical steps of selling your course before creating it:
1. Create an Outline and Messaging:
Clearly define your course outline and messaging, addressing your target audience’s needs, desires, and struggles.
2. Develop a Pre-Sale Landing Page:
Design a landing page that emphasizes the pre-sale nature of your course, including an FAQ section detailing the release timeline.
3. Offer an Early Bird Price:
Encourage early sign-ups with a discounted rate, gradually increasing the price until the course is fully recorded.
Over-Deliver and Gather Feedback:
Selling before creating not only ensures profitability but also allows you to over-deliver on your promises. Early feedback from your community helps refine your course, creating a more impactful learning experience.
Many yoga teachers hesitate to adopt this strategy because they believe their course must be perfect before selling it. Embrace imperfection and understand that perfection is an unattainable goal. Justine, a student from my Elevate program, initially felt the pressure for perfection but found success by starting with a mini-offer, securing 8 sales within a week and two of my other students also had success, Lou with 15 sales and Sarah with 22 sales.
In conclusion, selling your course before creating it is a game-changer. It validates your idea, engages your community, increases cash flow, and accelerates your sales timeline.
If you’re ready to transform your approach to online courses, check out my 6-month coaching program, Elevate, at www.yogacareerwithgwen.com/elevate. Only two spots are left for February, so don’t miss out on this opportunity to elevate your yoga career!
Remember, success begins with a strategic mindset and a willingness to embrace change. Sell first, create later, and watch your online yoga offerings thrive!