Shattering the Niche Myth in Yoga Teaching

January 29, 2024

Yoga Career

How To Create The Perfect Plan To Launch Your Online Yoga Course?

When is the right time to launch a new yoga offer or service online?

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MORE ABOUT ME

Training, mentoring and coaching yoga teachers since 2016, from a tiny island called Nusa Lembongan, located next to Bali  (Indonesia). I love teaching yoga, go freediving and spending time with my doggies, hubby and 4 years old boy.

I'm GWEN —YOGA TEACHER TRAINER, MENTOR & STRATEGIST

The idea that every yoga teacher must find a niche to succeed has long been a staple in the yoga community. But is this always true? Recent conversations with clients and friends have brought this question to the forefront, sparking a much-needed discussion. Let’s delve into why the niche requirement might be more myth than reality, especially for yoga teachers with a particular focus on in-person classes and community-based practices.

Success Beyond the Niche

Some of the most successful yoga instructors have flourished without confining themselves to a narrowly defined niche. These teachers often share one common trait: a strong, loyal community built through their in-person classes. This existing student base, already invested in their teaching style, allows these teachers to expand into the online realm seamlessly, fostering organic growth of their community.

The Role of Complementary Practices

Yoga teachers who also specialize in complementary practices, like Ayurveda, present another intriguing scenario. Their online offerings can effortlessly extend to these additional areas, appealing to students interested in a holistic approach. This strategy not only enriches the teacher’s portfolio but also provides more value to their students, reinforcing the connection between teacher and community.

Introducing the Quiz: “What’s The Missing Piece in Your Yoga Biz”

To further support your yoga teaching journey, I’m thrilled to introduce an insightful quiz: “What’s The Missing Piece in Your Yoga Biz.” Designed to uncover potential blind spots in your approach, this quiz features four distinct profiles to help you identify areas needing attention. Upon completion, you’ll receive a tailored plan to enhance your yoga business, and I’ll be available to answer any follow-up questions via email.

Rethinking the Path to Success

The journey of a yoga teacher is unique and varied. While niching down can be beneficial for some, it’s not a one-size-fits-all solution. Embracing a broader approach, especially if it aligns more with your teaching style and student base, can often lead to a more satisfying and sustainable career in yoga.

As you contemplate your path, remember that the true essence of teaching yoga lies in connection, community, and adaptability, not just in fitting into a specific category.

Embrace Clarity in Your Yoga Journey

As we wrap up, I encourage you to reflect on your unique strengths and approach as a yoga teacher. Whether you’re focusing on in-person classes, online offerings, or a mix of both, the key is to remain authentic to yourself and your students. May the upcoming week be filled with clarity and purposeful actions as you continue to enrich lives through yoga.

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How To Create The Perfect Plan To Launch Your Online Yoga Course?

When is the right time to launch a new yoga offer or service online?

You'll also love

search the post index

MORE ABOUT ME

Training, mentoring and coaching yoga teachers since 2016, from a tiny island called Nusa Lembongan, located next to Bali  (Indonesia). I love teaching yoga, go freediving and spending time with my doggies, hubby and 4 years old boy.

I'm GWEN —YOGA TEACHER TRAINER, MENTOR & STRATEGIST

As a business and marketing strategist for yoga teachers, I help you take your in-person yoga career to the next level by building out a profitable online yoga business.

How can you trust I’ll be able to help you build a thriving business teaching yoga beyond solely in-person classes? Because I’ve done it myself! 

With dozens of online courses, hundreds of successful students, and transformational online yoga masterminds reaching students all over the world, I’m an example of all the possibilities that are in reach for yoga teachers just like you.

My mission is to help you elevate your yoga career on every level. Because it’s not just about making a living as a yoga teacher—it’s about the long-term, life-changing results for you AND your students.

Ready to create the life of freedom and flow you dream of? 
This is only just the beginning…

Yoga Business Coach, Marketing Strategist & Yoga Teacher Trainer

Hi, I'm Gwen!

Yes, please!

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