Hey there, fellow yoga enthusiasts!
Today, let’s dive into a crucial topic: the transition from considering yoga as a hobby—a side gig—to transforming it into a thriving yoga business. Before we begin, let me be clear: there’s absolutely nothing wrong with teaching yoga as a hobby. But if, like many of you listening, you’re eager to create something of your own, serve your students in unique ways, and step away from the studio structure, I’m here to guide you through that shift.
Discovering My Path & The Early Struggles
When I started teaching yoga, it was part-time. I assisted my mentors, eventually taught my classes, and never imagined doing it full-time until an opportunity presented itself. But soon after, I found myself exhausted, quickly losing my passion for teaching and practising. Teaching multiple Ashtanga classes a day—up to five—was no easy feat. Looking back, I can laugh about it, but at the time, it was far from amusing.
Recognizing Burnout & Nurturing the Passion
I hit a point where I almost burnt out, and regaining that lost passion became challenging. Sadly, I’ve seen many teachers give up teaching and practising altogether due to burnout. It’s crucial not to wait until you hit rock bottom to make a change because the climb back up can be far more challenging.
Now, don’t get me wrong—there are ways to avoid burnout, and that’s precisely what I want to discuss today. When most of us began our yoga teacher training, we might not have even considered teaching. Yoga changed something within us; we wanted to dive deeper into the practice, philosophy, and anatomy.
Navigating the Transition
My first piece of advice? Keep your job. The biggest mistake often made is quitting a full-time job and expecting immediate revenue from your business. Building a business takes time—just like planting a seed and waiting for it to grow into a luscious tomato.
When I started, resources for growing a yoga business were scarce. It took me seven years of learning about business, marketing, sales, failures, and successes as a yoga teacher to understand what I teach my clients today. The good news for you? You don’t need seven years to get there. The resources available now make this journey more accessible.
Embracing Technology & Crafting a Specialized Online Presence
Reflecting on what aspects of yoga resonate most with you and what additional skills or experiences you possess can be instrumental in crafting your online presence.
Trust me, tech was daunting for me too when I started. But with the right resources—courses, programs—you can learn these skills. Personally, I prefer structured learning over aimless internet searches that consume excessive time.
Let’s talk about success stories. Krista and Erika, both my clients, transitioned from handling numerous 1:1 clients to creating multiple online and in-person offerings, amplifying their income streams and reaching their niche audience effectively.
One of my clients Krista, she used to have so many 1:1 clients and this is why she joined Elevate. And after going through Elevate program she created multiple offers and knows how to sell them online.
Another of my client Erika was the same, doing too many 1:1 clients that were not really her niche and now has multiple offers online and in person to help her grow her income.
Conclusion: Your Pathway to Success
So, are you ready to begin your transformative journey? They are so many options for you right now and if you are looking for support on your way to building your yoga business, click here, to see all the programs and offers I have to help yoga teachers just like you.