Growing your email list can seem like a daunting task. Where do you start? How do you get people to sign up? And how do you keep them engaged once you have a few thousand subscribers?
But it is the best way to stay connected to your community!
You might be listening to this feeling that social media is overwhelming. The time it takes to create a post, a reel, or do a live to see 10 likes and 2 comments from our friends can hit us hard. Because even if we know that we should not think Likes equal worth, it is still difficult to keep going on social media when we see no results or when all our followers are other yoga teachers or friends.
Another situation you might be in is that social media works well for you. You get good engagement because you have been doing it for a long time, but you don’t actually see any sales from it. Because followers are not equal-paying students.
So having an email list is super important because it gives you a connection with your students outside of social media. Lots of people tend to delete their social media accounts or do social media breaks so you can still serve them and be there for them at this time.
Another great benefit of having an email list is that the sales conversion is much higher than on social media, meaning more of your email subscribers will be paying students in the future. A lot more compared to your followers on Instagram.
Last point on why you should have one is in case your social media accounts get hacked… You want to be able to speak to your community and tell them what is happening and where they can still connect with you while you sort this out.
Fortunately, there are several strategies you can use to grow your email list quickly and effectively. In this blog post, we’ll share three of our favourites. So if you’re ready to start growing your list, read on!
Host a Contest or Giveaway
People love free stuff. So one of the best ways to get people to sign up for your email list is to offer them something for free!
Hosting a contest or giveaway is an excellent way to do this. Just be sure to promote it heavily across all of your social media channels and other channels (like your website or blog).
You can also use online tools like Gleam or Rafflecopter to manage your contest or giveaway easily.
Use Pop-ups and Lead Magnets
This strategy is about creating a free resource your audience wants and needs and sharing it strategically to grow your email list, attracting people from other audiences. People, you actually have no idea who they are, and they are asking for your free resource and telling you how helpful it was.
It will help you add one or several easy ways to join your email list from your website. That can be set up on one of the banners that stay at the top of your website. You can also have a button next to your menu, a pop-up form that arrives when they scroll down, or even a form in the footer of all pages. These can lead them to opt-in to your newsletter or to download your amazing freebie in exchange if their email address.
You can set this up in your email service provider, and once again, if this is too overwhelming to do by yourself, reach out. This is exactly what we do in Elevate 6-month program.
Pop-ups and lead magnets are two more great ways to grow your email list quickly. A lead magnet is simply an incentive you offer people in exchange for their email addresses. It could be a free e-book, video series access, or even a discount code for your online store. Whatever it is, make sure it’s something that your target audience will find valuable. As for pop-ups, they’re effective because they’re impossible to miss. Just be careful not to overdo it—no one likes being bombarded with pop-ups every time they visit a website!
Leverage Your Social Media Channels
This strategy will be to use your social media to direct your followers from Facebook, Instagram, or Tiktot to your email list. This can be done by adding a link in your link tree or the link to your newsletter’s bio. Clicking on this link will add people to your newsletter list so they can receive updates about what you are up to and what you are currently offering. It sounds straightforward, but I rarely see a button to opt onto someone’s newsletter, so it’s missing on an easy opt-in.
If you only have 1 link in your Instagram bio or Facebook profile, I recommend you add a link redirecting to a page with a different link. This can be a page on your website with all your links, or you can look to the link tree directly, which is super easy to set up, especially if you don’t have a website yet.
Social media is a powerful tool that can be used to grow your email list quickly and effectively. There are a few different ways you can do this: first, you can add a sign-up form or CTA (call-to-action) to your social media profiles; second, you can run ads on social media platforms like Facebook and Instagram; and third, you can post content that includes a CTA or link to your sign-up form.
However you choose to leverage social media, just ensure you’re being strategic about it—don’t spam people with requests to sign up for your email list.
Use these strategies, and you’ll be well on your way to building a large and engaged email list in no time.
What to do next once your email list is set up and active
So what to do next? I know that some of you have already created a free resource to grow your list.
If you did, now might be a good time to see if you should create another one. How is the one you currently have done? Is it helping you grow your email list?
If it isn’t, create a new one using my 30 Irresistible Lead Magnet Ideas Your Audience Will Actually Want To Sign Up For.
And remember that if you don’t share strategically about your freebie, you can have the best lead magnet ever; no one will know about it.
You should now be clear on how to start your email list if you have not yet, know how to grow it using my favorite 3 strategies, and know your next step once this is set up.
Knowing and doing is sometimes a little bit different, so if you need more support and doing all of this alone feels impossible, feel free to reach out to me on Instagram, Facebook, or at email@example.com to get the support you need.