As a yoga teacher, relying solely on one-off classes or single offerings can make it tough to build consistent income. If you want to make money, even when you’re offline, then building a suite of offers is the game-changer you need.

In this blog post, I’m going to break down three key concepts that will help you grow your yoga business, create multiple streams of income, and retain students for the long haul—without the constant hustle for new clients.

What is a Suite of Offers?

A suite of offers is a collection of different products or services that cater to your ideal client at various stages of their journey. This can include smaller offers like a mini-course, mid-range offers like a membership or online course, and high-ticket options such as retreats or 1:1 coaching.

For example, if you help women with anxiety, you could offer a $27 mini-course for immediate relief, a $250 online program to manage symptoms long-term, and a $2,500 retreat to reset their nervous system. Each offer is designed to meet their needs as they progress in their practice, creating a cohesive path for them to follow.

1. Retention: The Key to Earning More with Fewer Clients

Retention is crucial if you want to stop constantly searching for new clients. Instead of focusing all your energy on bringing in new students, what if you focused on nurturing the ones who already know and love your teaching?

By creating a suite of offers, you can keep your students engaged for a longer period of time. This means they’ll stick around, taking advantage of your different offerings, rather than jumping from one teacher to the next. It’s easier to retain existing students than to find new ones, so having more ways for them to work with you will naturally increase your income.

Loyalty and retention reduce your marketing efforts. It takes much less effort to re-enroll a past client than it does to get a brand new one to trust you enough to join a course.

2. A Well-Designed Client Journey

A well-thought-out client journey means your students can progress naturally from one offer to the next, based on their evolving needs.

Imagine this: a student starts with a beginner yoga class or a low-ticket offer, like a mini-course or membership. As they grow in their practice and get results, they’re ready for more advanced guidance, which could be your online course or retreat. With a clear client journey in place, they won’t have to search elsewhere—they’ll come back to you, because you’ve already proven that you understand their needs.

Mapping out this journey gives you clarity on what to offer at each stage. You can guide your students seamlessly from one offer to the next, increasing both their transformation and your income.

3. Increasing Your Client’s Lifetime Value

Client lifetime value is the total amount a student will spend with you over time. If you’re only offering $20 drop-in classes, you’re limiting their value—and your income. But if that same student takes your $50 membership, buys a $200 online course, and eventually attends a $2,500 retreat, their lifetime value has skyrocketed.

A suite of offers allows you to tap into that potential, turning each student into a long-term source of income. Not only are you increasing your revenue, but you’re also building lasting relationships and offering deeper transformations that keep them coming back for more.

How to Get Started: Action Steps

If you’re serious about creating a more sustainable and profitable yoga business, take these action steps:

1. Evaluate Your Current Offers:
   List all the offers you currently have and assess whether they fit into a cohesive journey for your students. Do you have gaps, or are some offers redundant? Identify opportunities to create a clear path for your students.
2. Start Small:
   If building a suite of offers feels overwhelming, start with one additional offer. It could be as simple as creating an online workshop or mini-course that complements your existing offerings.
3. Map Out the Client Journey:
   Think about the stages your students go through and how your offers can support them at each stage. From beginner to advanced, make sure each offer builds on the previous one.

Want to Learn More?

If you’re ready to take your yoga business to the next level and make $5k a month with a suite of offers, I’ve got something exciting for you. I’m hosting a 4-Day Live Experience starting on September 30th, where I’ll teach you exactly how to build a profitable suite of offers and create consistent income—even when you’re offline.

On Day 1, we’ll dive into how to structure your offers to create long-term success. You’ll learn how to build a client journey that increases retention, boosts your revenue, and allows you to help students at every stage of their growth.

We’ll cover how to:

• Build a client journey that guides students from one offer to the next.
• Create multiple streams of income with ease.
• Design offers that are aligned with both your passion and your students’ needs.

This live event is packed with actionable steps, and it’s completely free!

Sign up now at yogacareerwithgwen.com/live-event-2024, and I’ll see you there.

Conclusion

Building a suite of offers isn’t just about making more money—it’s about creating a business that works for you and offers real value to your students. By focusing on retention, designing a well-thought-out client journey, and increasing your clients’ lifetime value, you can create a sustainable income stream and grow your business with ease.

So, take the time to review your current offers, think about your client’s journey, and start planning how you can add value at each stage.

Don’t forget to sign up for the 4-Day Live Experience where I’ll be sharing all my strategies for building a profitable yoga business. Head to yogacareerwithgwen.com/live-event-2024 to grab your spot!