Creating a self-paced online yoga course is one thing. Making consistent sales without launching it over and over? That’s the real game-changer. In this post, I’m breaking down exactly how I made 76 sales from my Self-Paced Ashtanga Yoga course using an evergreen funnel that sells for me on autopilot—all while freeing me to focus on other areas of my business and life.

If you’re a yoga teacher who wants to create your first online yoga course or if you already have one but it’s not making consistent sales, this post is for you. I’ll show you the exact strategy that helped me turn a simple yoga course into a long-term revenue generator.

What is an Evergreen Funnel?

An evergreen funnel is a sales system that works 24/7, selling your yoga course without the need for constant promotion or live launches. Unlike traditional product launches, which are time-sensitive and require you to actively promote, an evergreen funnel runs on autopilot, nurturing potential students and guiding them toward purchasing your course at any time throughout the year.

The beauty of an evergreen funnel is that it works for you while you’re focusing on other parts of your business—or while you’re enjoying a well-earned vacation.

The Funnel Strategy I Used for My Ashtanga Yoga Course

To give you a clear picture, I’ll walk you through the exact steps I took to make 76 sales from my 25-hour Self-Paced Ashtanga Yoga course.

1. Create a Lead Magnet That Solves a Specific Problem

An effective evergreen funnel begins with a lead magnet—a free resource that’s designed to attract your ideal clients and give them a taste of what your paid offer can provide.

For my Ashtanga Yoga course, I created an Ashtanga cheat sheet. It provided a step-by-step breakdown of the half-primary sequence and included mini visuals of each pose. This lead magnet solved a common problem for my audience: how to practice Ashtanga without having the sequence memorized. It also gave them a preview of the full course.

The key here is to focus on the destination—what problem you are helping them solve—not the process (how many hours or modules are in your course). My cheat sheet resonated with my ideal client and brought in hundreds of new subscribers to my email list, each of whom was a potential buyer.

2. Nurture Your Audience with an Email Sequence

Once someone downloaded the lead magnet, they entered my email nurture sequence. These automated emails were carefully designed to build trust and offer additional value, moving them closer to making a purchase.

Rather than focusing on the technical details of the course (like how many videos or modules it had), I focused on the transformation they would achieve: developing a deeper understanding of Ashtanga, mastering the poses, and becoming more confident in their practice.

This is an important aspect of the funnel because it helps guide potential students toward seeing the value of your course without you having to manually follow up with each person.

3. Sales Content Plan

Alongside the emails, I created a strategic sales content plan. This included consistent content on my Instagram Stories, a pinned post in my bio, and other key spots where my audience would be reminded of the value my course offered.

Each piece of content was designed to keep the problem and transformation front and center, showing how my course could help them reach their goals. And the best part? I didn’t need to manually create this content every day. It was all set up to run on autopilot.

4. Launch Once, Then Automate

I launched the Ashtanga course twice live to test my content, messaging, and funnel structure. After seeing what worked best, I set everything up to run on autopilot.

This means I didn’t have to show up and promote the course repeatedly. The funnel did the heavy lifting, nurturing potential students and guiding them to buy without any extra work on my part.

Why Evergreen Funnels Are Perfect for Yoga Teachers

Many yoga teachers hesitate to create online courses because they’re unsure how to sell them. Others have already created courses but struggle with inconsistent sales, and they give up. That’s where an evergreen funnel comes in.

By setting up a passive income funnel, you can sell your course year-round without having to launch it multiple times or constantly promote it. It frees up your time and energy so that you can focus on teaching, working on new projects, or simply enjoying more balance in your life.

An evergreen funnel also provides long-term financial stability. Instead of relying on a few big launches throughout the year, you can create consistent sales every month, giving you the flexibility to take breaks or shift your focus while your funnel continues to bring in revenue.

How You Can Build Your Own Evergreen Funnel

If the idea of setting up a passive income funnel sounds appealing, then I have great news for you!

I’m hosting a 4-Day Live Experience starting on September 30th, where I’ll show you exactly how to build your own evergreen funnel from scratch. During the event, I’ll cover everything from:

• How to choose the right offer for your yoga business.
• How to create a lead magnet that will attract the right people.
• The step-by-step process of setting up an email sequence that nurtures and converts.
• How to design a sales funnel that works for you while you focus on what you love.

This event is for yoga teachers who want to create a sustainable, scalable business that doesn’t rely on constant promotion. And the best part? It’s free!

Final Thoughts

If you’re ready to stop trading time for money and start building a system that brings in consistent sales, then this is your moment. The strategy I used to sell 76 copies of my Self-Paced Ashtanga Yoga course can work for you, too. It’s all about setting up the right funnel, nurturing your audience, and providing value that leads to transformation.

Join me for the 4-Day Live Experience to learn how to set up your own evergreen funnel and take your yoga business to the next level.

Sign Up Now: yogacareerwithgwen.com/live-event-2024

Don’t wait! If you’ve been thinking about creating your first online yoga course or want to increase sales for your existing one, this is the perfect opportunity to learn how to make it happen.